Buy Local?
Tuesday, September 29th, 2009Atlantic Canadians are being encouraged to eat locally as part of the Eat Atlantic Challenge sponsored by Co-op Atlantic. This challenge, which is also endorsed by the region’s provincial governments, is designed to promote the benefits of consuming local foods, which has been in decline among Nova Scotians.
However, Buy Local is wrongheaded thinking.
If Nova Scotians are buying less locally produced food we can only assume local produce is deficient, either on quality, volume or price or a combination of the three. Why else would Nova Scotians buy New Zealand apples or California strawberries from a world away?
Food should be viewed as a commodity and farming as a business instead of treating it as somehow privileged. Instead we should encourage development of Nova Scotian international agri-business brands such as New Zealand’s ENZA, just like any other Nova Scotia industry, by substantially lower taxes and lower business costs so the ingenuity of Nova Scotian ‘agri-preneurs’ can develop and grow.
And unfortunately Buy Local will retard that. Buy Local rewards local producers simply because they are local regardless of whether they produce efficiently or have superior quality. If Buy Local makes consumers pay higher prices and/or accept lower quality for the privilege of ‘buying local’ then this is simply (another) subsidy to the farming industry and an encouragement to remain inert, a state that Nova Scotian consumers are voting against with their dollars. Consumers should be left to buy the best value there is regardless of origin. Unless the Nova Scotia farming industry is willing to embrace progress by getting off farming subsidies and the government is prepared to encourage business profit, the Nova Scotia farming industry will continue to give up market share to those who are willing to embrace efficiencies, progress and change.